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What’s the Difference Between a Branded Checkout Link and a Fixed Amount Payment Link?

Emily Bonnet avatar
Written by Emily Bonnet
Updated over 2 weeks ago

We’ve heard some of you asking: “Which payment link should I use—and when?”

Here’s a breakdown to help you choose the right one for your needs.

Sure, here’s a clear and detailed Intercom Help Article you can use to explain the difference between Branded Checkout Links vs Fixed Amount Payment Links to creative service providers:

Branded Checkout (Flexible Amount)

Where to find it:

What it is:

A reusable link to your branded Maroo checkout page where your client chooses how much to pay.

Example URL:

https://pay.maroo.us/r/yourbusinessname

Best for:

  • Accepting tips, flexible payments, or donations

  • Letting clients pay invoices manually (e.g. if the amount varies each time)

  • Collecting balances after partial payments or deposits

  • Offering clients freedom to pay what they want or can

Good use cases:

  • A photographer asking for a custom print order payment

  • A planner letting the client pay their own calculated balance

  • An entertainer collecting variable travel fees

  • An educator allowing students to pay different amounts based on class size


Payment Link (Fixed Amount)

Where to find it:

What it is:

A dedicated link for a specific product or service with a set price (e.g. $500), that you can share multiple times. The client simply clicks and pays the exact amount.

Example URL:

https://pay.maroo.us/p/CzM9ArRbtA

Best for:

  • Selling standard packages or services with a set price

  • Collecting event deposits or session fees

  • Embedding checkout links on your website, social media, or emails

  • Running limited-time promotions or offers

Good use cases:

  • A photographer sharing a “Mini Session” booking link for $250

  • A planner selling a $1,000 styling package

  • A DJ collecting a flat $600 performance fee

  • A marketer offering a one-time $150 audit

  • An educator selling a $50 workshop ticket

You can also:

  • Limit the number of payments accepted (e.g. 10 tickets)

  • Choose who pays the processing fee

  • Upload a custom image and brand styling (on paid plans)


Summary Table

Feature

Branded Checkout

Payment Link

Client enters amount?

✅ Yes

❌ No – fixed by you

Reusable link

✅ Yes

✅ Yes

Set product/service pricing

❌ No

✅ Yes

Good for tips/donations

✅ Yes

❌ Not ideal

Trackable per product/service

❌ No

✅ Yes

Limit payments?

❌ No

✅ Yes (optional)

Custom branding

✅ Yes (on paid plans)

✅ Yes (on paid plans)

Ideal use case

Flexible payments

Standardized, repeatable offerings

Still Not Sure?

If you’re unsure which link to use, ask yourself:

  • Do I want to let the client decide how much to pay? → Use Branded Checkout Link

  • Am I selling a defined service for a set price? → Use Fixed Amount Payment Link


Need help setting it up?

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